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Duration
Features
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Introduction to websites: types and purposes
Domain fundamentals
Hosting essentials
Content Management Systems (CMS)
WordPress setup process
Navigating the dashboard
Installing Themes
Adding plugins
Understanding pages vs. posts
Basics of UI/UX
Crafting pages with Elementor
Exploring Elementor interface and settings
Template customization and creation
Building a personal website with a live domain and hosting, including wireframing
Creating headers and footers
1. Overview of SEO
Definition and key concepts
How search engines work
2. Importance of SEO in Digital Marketing
Driving organic traffic
Enhancing online visibility
Increasing credibility and trust
3. Basic Concepts and Terminology
Keywords and keyword research
On-page vs. off-page SEO
SERPs (Search Engine Results Pages)
Meta tags, title tags, and alt text
4. Local SEO (Google Business Listing)
Profile setup and optimization
NAP (Name, Address, Phone Number) consistency
Claiming and verifying listings
Review management
Google Posts utilization
Local ranking factors
Location page optimization
Structured data markup
Local link building
Performance monitoring
Google Maps integration
Introduction to Content and Copywriting
Fundamentals of Effective Writing
Crafting Engaging Content
Copywriting for Conversion
SEO for Writers
Editing and Proofreading
Advanced Copywriting Techniques
Writing for Different Platforms
Creating Compelling Calls to Action
Storytelling in Copywriting
Introduction to Shopify and E-Commerce
Setting Up Your Online Store
E-Commerce Best Practices
Payment and Shipping
Marketing Your Online Store
Analyzing Store Performance
Product Photography and Descriptions
Customer Service for E-Commerce
Handling Returns and Refunds
Scaling Your E-Commerce Business
Account creation
Navigating the dashboard
Different campaign types
Understanding bidding strategies
Tracking conversions
Creating and launching campaigns
Post-launch settings and performance measurement
Competitive analysis
Account setup
Dashboard overview
Campaign types and objectives
Targeting methods
Conversion tracking
Campaign setup and launch
Post-launch optimization and monitoring
Introduction to Influencer Marketing
Identifying the Right Influencers
Building Relationships with Influencers
Campaign Planning and Execution
Measuring Campaign Success
Compliance and Ethics in Influencer Marketing
Negotiating with Influencers
Creating Effective Influencer Content
Managing Influencer Contracts
Leveraging Influencers for Brand Growth
Setting Up an Affiliate Program
Creating Effective Affiliate Content
Traffic Generation Strategies
Tracking and Analyzing Performance
Ethical Practices in Affiliate Marketing
Selecting Profitable Niches
Building an Affiliate Website
Leveraging Social Media for Affiliate Marketing
Email Marketing for Affiliates
Creating and optimizing accounts
Researching topics and keywords
Uploading videos
Optimizing titles, descriptions, and tags
Customizing thumbnails
Strategies for Viral Content Creation
Implementing pixels on websites
Setting up events
Building remarketing audiences
Launching campaigns targeting existing audiences
Canva basics
Principles of design
Understanding dimensions
Creating graphics in Canva
Shortcut keys
Exploring Canvas features
Introduction to motion graphics and animation
Introduction to Photoshop
Workspace overview
Layers and their properties
Various tools and options
Creating live graphics using different techniques
Installing and navigating Camtasia
Understanding project layers
Overview of tools and properties
Creating videos with step-by-step guidance
Incorporating animations, chroma-keying, and drop shadows
Audio editing options
Utilizing Canva and Photoshop for text-based elements
Leveraging Chat GPT for various content-related tasks
Utilizing Canva apps for animation, text-to-image, and bulk creation
Exploring voice generation with 11labs
Caption generation with caption.io
Content rewriting with Quilbot
Background removal with Removebg
Alternative to Photoshop with Photopea
Importance of effective communication
Verbal and non-verbal communication
Assertiveness vs. aggression
Pair exercises: Active listening and paraphrasing
Role play: Diffusing conflict through effective communication
Group discussion: Assertive communication scenarios
Understanding customer needs
Features vs. benefits
Closing techniques
Role play: Sales pitch to a peer with feedback
Case study: Handling objections during a sales call
Group exercise: Creating persuasive sales presentations
Building rapport and trust
Empathy and understanding
Maintaining long-term relationships
Pair activity: Building rapport through active listening
Role play: Handling difficult client interactions
Group discussion: Strategies for client retention
Overcoming stage fright
Structuring a speech
Engaging the audience
Individual speeches with peer feedback
Impromptu speaking exercises
Group presentation with a Q&A session
Components of a strong resume
Tailoring resumes for different job roles
Highlighting achievements and skills
Resume critique and improvement exercise
Group activity: Matching skills to job descriptions
Peer review: Resume writing workshop
Researching the company and role
Common interview questions and answers
Body language and attire
Mock interviews with peer feedback
Panel interview simulation
Behavioral interview role-plays
Professional behavior in the workplace
Email and phone etiquette
Interacting with superiors, peers, and clients
Etiquette scenarios: Dining, networking events, etc.
Role play: Handling difficult workplace situations
Group discussion: Cultural sensitivity in a global workplace
Have the freedom to make decisions, set your direction, and start a business that is your dream and inspires you most.
With 100% Job Placement Assistance, you’re not just preparing for a job but opening your door for endless career opportunities.
Transform Your Personality and become corporate-ready. We focus on training you with essential soft skills and interview-cracking hacks
Become a famous face and learn how to create engaging content that helps you build an audience and personal brand.
Industry-Driven Projects
Get hands-on experience through projects sponsored by industry leaders for your career.
Mentorship Program
Receive guidance from industry mentors who provide valuable advice, ensuring you have the best support.
Internship Opportunities
Access strategic internships for career-boosting hands-on experience and professional growth.
1 to 1 Career Counseling
Receive personalized career counseling sessions to identify your strengths, interests, and career goals.
And become a pro digital marketer
We will also assist you with getting certificates from Google, Meta, Semrush, and more.
(Not Teachers)
Founder - Digital Chaabi & Digital Chaabi Academy
Full Stack Digital Marketing Trainer
Social Media, Ads Expert
Corporate Trainer
Personal Branding & Growth Hacking
SEO Expert
SEO Expert
The Digital Marketing program in Hisar is different because it’s all about what works right here. You’ll learn practical stuff that you can use in businesses around Hisar. Plus, you’ll actually do things, not just talk about them. It’s like learning by doing, which makes it way easier to understand and remember. So, when you finish, you’ll be ready to confidently tackle any digital marketing job.
In our Digital Marketing program, we show you how to use AI to make your marketing super effective. You’ll learn to understand data, know your customers better, and create ads that really work. It’s like having a super-smart helper by your side! So, when you finish, you’ll be ahead of the pack and impress everyone with your awesome skills.
No, you don’t need any marketing experience to join our Digital Marketing program. We welcome beginners who are just starting, as well as those with some experience looking to level up their skills. Our program is designed to meet you where you are and help you succeed, no matter your background.
Upon completion, graduates can pursue various career paths, including direct positions such as Digital Marketing Specialist, Social Media Manager, SEO Analyst, Content Marketer, Email Marketing Manager, Paid Advertising Specialist, and Digital Marketing Strategist.
Yes, Digital Chaabi Academy provides job placement assistance, offering career guidance, resume workshops, interview preparation, and connections to industry partners for internship and job opportunities.
The academy provides comprehensive support throughout the learning journey, including access to experienced instructors, personalized mentoring, industry guest lectures, networking events, and career counseling services. Additionally, students benefit from a vibrant learning community, engaging in collaborative projects, group discussions, and peer-to-peer learning opportunities